Positive People - Carey Rooks

How long have you been with SPT Labtech?

I joined SPT Labtech in June 2020, so I’ve been with the company for just over five years now, and it’s been an incredible journey so far.

What are your main responsibilities, and a typical day look like for you?

I lead the global marketing team, which means I’m involved in everything from product brand strategy and campaign planning to product launches and customer engagement. A typical day can include working with product managers on go-to-market plans, catching up with our regional marketing leads, reviewing content, or brainstorming creative ideas with the team.

What’s something about your job that people might not realize, and what's the most rewarding part of your job? 

Something people might not realize is just how collaborative and cross-functional marketing is here. We’re deeply connected with teams across the business — from R&D to Sales — and that gives us a front-row seat to the innovation happening every day. The most rewarding part? Seeing our marketing efforts resonate with customers and open doors to conversations that really matter. It’s also a joy to support and mentor the team - watching their confidence grow and ideas take shape is hugely fulfilling.

How does your work impact your colleagues and/or customers? 

Marketing has a real impact here. We help translate complex science into something accessible and meaningful and building trust with customers and supporting the business to grow.

What’s been your proudest moment at SPT Labtech? 

One of my proudest moments was the launch of firefly in 2022. It was a milestone for SPT Labtech, not just because of the innovation behind the product, but because the campaign truly took us to the next level in how we show up in the market. It was bold, creative, and impactful, and it reflected the collaborative spirit between our marketing, product, and commercial teams. Seeing the buzz it generated and the conversations it opened with customers around the world was incredibly rewarding.

Which of the Strategic Pillars do you think you impact the most and how does your team or role contribute to the company’s success?

In terms of Strategic Pillars, I see our impact sitting across both Build Dynamic Commercial Capability and Develop World Class Product Portfolio. Our role in marketing is to really understand the unique value of our technologies - like firefly, and the challenges our customers face. Then we ensure that we’re communicating those solutions effectively across every touchpoint, whether that’s digital, events, or through our commercial teams. It’s about connecting the dots and making sure our innovation reaches the people who need it most.

If you had to describe your job in one word, what would it be?

If I had to describe my job in one word, it would be Energising. No two days are the same, and I genuinely look forward to the challenges and creativity each day brings.

How does your background or culture influence the way you work?

I’ve always believed in continuous learning, it’s something that really drives me. I’ve worked through professional CIM (Chartered Institute of Marketing) qualifications, which have helped strengthen my strategic thinking and bring fresh perspectives into the role. That, alongside learning from the brilliant people I work with every day, keeps me growing both personally and professionally.

What’s something outside of work that you’re passionate about?

Outside of work, I’m passionate about running, it’s my way to reset and recharge. I love the sense of achievement in pushing for a new distance or personal best, but it’s also my way of creating balance when things get busy. It’s a space where I can reflect, get clarity, and come back with renewed energy.

What excites you about the future of your role?

What excites me most is continuing to evolve how we connect with our customers, finding new, innovative ways to tell our story and build community. We’re a growing, ambitious company and marketing plays such a key role in that journey.

If you could give one piece of advice to someone looking to join SPT Labtech, what would it be?

My advice to anyone thinking of joining SPT Labtech? Be curious, be open, and don’t be afraid to share your ideas. It’s a place where you can truly make an impact, and have fun doing it.